Paula’s Choice is a cruelty-free, research-backed, skin care brand.

This scope aimed to create the campaign positioning for the new pro retinol product launch. As the lead designer, we created the visual identity for the launch campaign by proposing social, gifting, and billboard creative development.

This project was done as a contractor for SuperBolddesign.

Timeline:
3 Months

Responsibilities: 
UX/UI Design